Your data privacy is important to us. We provide this Privacy Policy to explain how we collect, use, protect, and disclose information and data when you use our websites on which this Privacy Policy is posted, (each, “This Website”), and our mobile applications (“APPs”), application programming interfaces, and other services offered by Mahi, and any other time you interact with Mahi (collectively, the “Services”). For clarity, in the event one of our websites, applications or services contains a privacy policy which varies from this Privacy Policy, the privacy policy on that website applies only to that website, application or service. This policy does not apply to employees or job applicants.

This Privacy Policy also explains your choices for managing your information preferences, including opting out of certain uses of your Personal Information (defined below).

This Privacy Policy applies to all users of this Website and the Services. This Website and the Services are provided by Mahi. 

BY USING THIS WEBSITE OR ANY OF THE SERVICES, OR BY PROVIDING US WITH PERSONAL INFORMATION, YOU AGREE TO OUR COLLECTION AND USE OF YOUR PERSONAL INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY.

Personal Information We Collect

We may collect the following categories and types of “Personal Information”:

Contact information: your first and last name, alias or username, mailing address, email address, and phone number.
Other identifying information: internet protocol (IP) address, unique personal identifiers, online identifiers, social media user names, passwords and other security information for authentication and access, physical characteristics or description;
Sensitive Personal Information: government issued identification numbers (e.g., social security, insurance policy, driver’s license, state identification, passport, or similar identifiers); medical and health information or health insurance information in limited circumstances and with your express consent when a business with whom you intentionally interact uses the Mahi Services as a service to store or process such information; message or email content (and associated metadata) when you choose to link certain third-party messaging or email services.
Inferred Information. We also infer your attributes, including your interests, gender and age range for the purpose of personalising content.
Image and Audio Information. We may collect information about the videos, images and audio that are a part of your Content database, such as identifying the objects and scenery that appear, the existence and location within an image of face and body features and attributes, the nature of the audio, and the text of the words spoken in your User Content. We may collect this information to enable special video processing, client commercial media branding, for demographic classification, for content and ad recommendations, and for other non-personally-identifying operations.
We use cookies (a small text file placed on your computer to identify your computer and web browser) and may use anonymous identifiers (a random string of characters that is used for the same purposes as a cookie). We use cookies and other similar technologies to analyze use of and improve This Website and the Services and as described in the Advertising and Online Tracking Section of this Privacy Policy. Most web browsers are initially set up to accept cookies. Your browser may give you the ability to control cookies or other tracking tools. How you do so depends on the type of tool. Certain browsers can be set to reject browser cookies. If you block cookies, certain features on our Website or Services may not work. If you block or reject cookies, not all of the tracking described here will stop. Some of our Service Providers may use their own cookies, anonymous identifiers, or other tracking technology in connection with the services they perform on our behalf. This Website may provide functionality to allow you to set your cookie preferences. This functionality relies on browser cookies to store your preferences. If you subsequently clear or delete your browser's cookies, the record of your cookie preferences will also be deleted, and we will not be able to honor your request until you update your preferences again. We use third-party data analytics tools to analyze how users use the App and Services. For example, we use Google Analytics to provide statistics and analytical tools to analyze how users use the Website. 
We do not use or disclose sensitive personal information, as defined by California law, for inferring characteristics or for purposes other than those permitted by law. We keep these categories of personal information as long as necessary or relevant for the purposes for which it was collected. We also keep information as required by law.

We may anonymize, aggregate or otherwise strip any personal information or other information we collect of all personally identifying characteristics and may use or share that aggregated, anonymized data with third parties for any purpose we deem appropriate.

Free Text. Please note that we may collect other Personal Information that you choose to provide in a free-text entry box, either as part of your User Account/Profile or as part of any Content you contribute to This Website or in connection with the Services.

Processing Location

Please be aware that your Personal Information and communications may be transferred to and maintained on servers or databases located outside your state, province, or country. Please be advised that we store all information in the United States or Australia. Additionally, we may process information in multiple locations, including without limitation, the United States, Australia, Canada, Dominican Republic, the European Economic Area (“EEA”), India, Israel, Italy, Japan, Mexico, New Zealand, the Philippines, Singapore, and the United Kingdom.

Although we will make all reasonable efforts to ensure your personal information is protected in accordance with our obligations, the laws in these countries may not be as protective of your privacy as those in your location. Personal information processed and stored in another country may be subject to disclosure or access requests by the governments, courts or law enforcement or regulatory agencies in that country according to its laws. By using This Website or Services, you are agreeing to the collection, use, transfer, and disclosure of your Personal Information and communications will be governed by the applicable laws in the United States and/or the applicable country of processing. If you have any questions regarding international data transfers, you may contact us using the contact information we provide below.

Children’s Privacy

This Website and the Services are intended for and directed to a general adult audience. We do not knowingly collect Personal Information from children under the age of 16. If we become aware that we have inadvertently received Personal Information from a child, we will delete such information from our records.

Information From Other Sources

We may receive the information described in this Privacy Policy from other sources, such as:

If you choose to register or use the Platform using a third-party social network account details (e.g., Facebook, Twitter, Instagram, Google) or login service, you will provide us or allow to provide us with your username, public profile, and other possible information related to such account. We will likewise share certain information with your social network such as your app ID, access token and the referring URL. If you link your Mahi account to another service, we may receive information about your use of that service.
Advertisers, measurement and other partners share information with us about you and the actions you have taken outside of the Platform, such as your activities on other websites and apps or in stores, including the products or services you purchased, online or in person. 
We may obtain information about you from certain affiliated entities within our corporate group, including about your activities on their platforms.
We may receive information from merchants and payment and transaction fulfillment providers about you, such as payment confirmation details, and information about the delivery of products you have purchased through our shopping features.

Third Party Affiliates

This Website and the Services may contain links to other websites or allow others to send you such links. A link to a third party’s website does not mean that we endorse it or that we are affiliated with it. We do not exercise control over third-party websites and are not responsible for their practices. You access such third-party websites or content at your own risk. You should always read the privacy policy of a third-party website before providing any information to the website.

Additionally, the Website or Services may contain or link (via API or otherwise) content provided by third party sites, providers or social media platforms such as Facebook and YouTube (collectively, “Third Party Platforms”). When you interact with such Third Party Platform(s), including by interacting with third party content made available on the Website or through the Services, the associated collection and processing of your Personal Information will be subject to the privacy policy of such Third Party Platform(s). You should review the privacy policies of these Third Party Platforms before interacting with them.

How We Handle Your Data

Transactional Purposes: We use your contact information, other identifying information, demographic information, sensitive personal information, financial information, and commercial information to:

Carry out the purpose for which you provided the information. For instance, if you share your name and contact details to request a quote from a company, we will utilize that Personal Information to facilitate communication between you and the business regarding the quote.
Utilize your demographic details solely for the transactional purpose of delivering physical yellow pages books.
Establish and maintain your User Account/Profile.
Handle, process, confirm, or communicate with you regarding your request, order, inquiry, or registration.
Establish, maintain, and safeguard your User Account/Profile on This Website or in connection with the Services; and
Assess or execute a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Consumer Personal Information held by us is among the assets transferred.
Analytical Purposes: We analyze preferences, trends, and statistics using your other identifying information, internet activity and browsing history, commercial information, demographic information, and geolocation data to direct you to the jurisdiction-specific website based on your location.
Marketing and Promotional Purposes: We use your contact details, commercial information, demographic information, internet or other electronic activity, geolocation data, and inferences to:
Notify you about our new products, services, and offers;
Provide you with personalized advertising;
Assist us in quantifying and comprehending site metrics, such as website traffic, sources, and conversions, to evaluate the effectiveness of online advertising.
Customize your experience and deliver relevant content and offers tailored to your interests, including targeted promotions and advertisements on This Website, third-party sites, email, and text messages (with your explicit consent where mandated by law), in-app notifications, or similar channels.
Provide you with communications or notifications concerning Website and Services operations, our products or services, or events that may be of interest to you. We seek your consent as required by law to receive marketing materials from us and always provide an option to unsubscribe from our marketing efforts.
Maintenance and Enhancement of This Website and the Services: We utilize your contact details, commercial information, audiovisual data, internet activity, and browsing history to:
Deliver This Website and the Services to you, including sending account alerts and facilitating live chat;
Address your customer service inquiries;
Aid in diagnosing technical issues and administering This Website and the Services;
Monitor and enhance the performance of this Website and the Services to improve user experience;
Understand the functionality of our mobile applications on your device;
Provide assistance, customization, and development for This Website or the Services;
Conduct feature testing, research, analysis, evaluation, and product development to enhance This Website and the Services;
Offer support and respond to your feedback, suggestions, inquiries, complaints about policy violations or content quality issues, as well as improve response efficiency.
Review and content creation purposes: We use your contact information, commercial information, and audio and visual information to enable reviews of our products and to display content that you have created and allowed us to display on this Website and the Services and on social media.

Security and Fraud Prevention: We use your contact information, other identifying information, commercial information, financial information, sensitive personal information, geolocation data, audiovisual information, internet activity and browsing history, and inferences to:

Protect this Website, the Services, databases and other technology assets;
Protect Mahi and our business;
Minimize or prevent fraudulent or bot traffic;
Detect and prevent malicious, deceptive, fraudulent or illegal activity on this Website or the Services;
Protect the rights, security, and safety of Mahi
personnel and users of this Website and the Services; and
Respond to law enforcement requests and as required by applicable law, court order, or governmental regulations, or in order to comply with applicable laws, rules and regulations, such as the Digital Millennium Copyright Act (DMCA) and other applicable intellectual property law. 
We may collect additional Personal Information for other reasonable purposes not stated in this policy. For example, you sign up for a specific Mahi solution. If necessary, at the time of collection we will provide you with the relevant details and, if required by law, seek your consent.

Session Replay Technology

We use session replay technology on our Website. Session replay technology, also referred to as session playback or user experience (UX) replay, collects information regarding, records, and tracks your interactions with a website or application. It then transforms those logged user events (such as mouse movements, clicks, page visits, scrolling, tapping, etc.) into a reproduction of what you actually did on the website or application. We use session replays for quality control, customer service, fraud prevention and security, and marketing purposes. Our session replay technology is owned and operated by a third-party who acts as our service provider. The information collected by this technology may be collected by, transferred to, and stored by our third-party service provider.

Managing Your Profile Information

If you register with us and create a profile, you can review and request changes to the personal information in your profile at any time. You can do this by signing into your profile and, depending on the site or Service, either editing or asking us to delete it for you.

Links to the login pages of our consumer sites that allow user registration are as follows:

Advertising

When you visit our Website or use the Services, we may display advertisements and permit third-party companies to deliver ads and gather specific data. These companies might utilize various information (such as click stream data, web browser type, time and date, topics of ads clicked or viewed) while you browse this Website and other sites to show ads for products and services that may interest you (i.e., for cross-contextual behavioral advertising). They may also compile data about your interactions on our Website on your current device and merge it with data from other websites, mobile apps, and devices. Typically, these companies gather such data through server logs, cookies, web beacons, tags, pixels, mobile advertising IDs (like Facebook cookies or Google's Advertising ID), cross-device linking, and similar technologies. If you log into the same online service on multiple devices or if your devices share similar attributes indicating they are used by the same person or household, they may link your browsers or devices. This implies that information about your online activities on your current browser or device could be combined with data collected from your other browsers or devices. These third-party partners utilize this data for both our and their own advertising, analytics, attribution, and reporting purposes. While our systems do not acknowledge browser “Do Not Track” signals, some of our Service Providers who employ these cookies on this Website offer options to opt out of targeted advertising practices. 

Information Safety

Please be aware that whenever you share information on any public area of this Website or the Services, that information may be accessed by others. In addition, please remember that when you share information in any other communications with third parties, that information may be passed along or made public by others. This means that anyone with access to such information can potentially use it for any purpose, including sending unsolicited communications. We cannot control and are not responsible for what such third parties may do with your information, so you should exercise caution when choosing to share it.

Security

We maintain physical, electronic, and procedural safeguards to help protect the confidentiality and security of information transmitted to us. It is also important for you to protect against unauthorized access of any account password or your computer. Personal information may be accessed by persons within our organization, or other entities described in this Privacy Policy, or our third-party service providers, who require such access to carry out the purposes described in this Privacy Policy, or as otherwise permitted or required by applicable law.

However, no data transmission over the Internet or other network can be guaranteed to be 100% secure, and no security measures can provide absolute protection. As a result, while we strive to protect information transmitted on or through this Website or the Services, we cannot and do not guarantee the security of any information you transmit on or through this Website or the Services or that you otherwise provide to us, and you do so at your own risk.

Privacy Policy Changes

We may change this Privacy Policy from time to time. If we decide to change this Privacy Policy, we will inform you by posting the revised Privacy Policy on this Website. Those changes will go into effect on the effective date shown on the revised Privacy Policy. By continuing to use this Website or the Services, you are consenting to the revised Privacy Policy.